New campaign for De Warme Bakker

'De Warme Bakker', a quality mark for craft bakers, launched a new campaign last month, promoting shop-baked bread fresh from the oven.
"The De Warme Bakker-certified bakers received a Dm package explaining the new campaign, with complimentary oven glove."

In Belgium over 400 modern craft bakers have earned Ceres’ De Warme Bakker quality mark. The label is exclusively available to bakers that prepare their own bread and pastry products with natural fresh ingredients and bake them on their premises. As a result, customers of De Warme Bakker-certified bakers can count on the tastiest bread every day. To spread the message, this autumn we launched a promotional campaign… at the baker’s.

Fresh from the oven

The primary aim was to promote the craftsmanship of De Warme Bakker bakers. With this in mind we designed an attractive visual. The setting is an inviting bakery displaying a full range of fresh grain products. A cheery baker hands a young lady her loaf, a visual that conveys the friendly interaction between baker and customer. The young lady is wearing oven gloves because the bread is fresh from the oven. Isn’t bread at its best when it’s hot from the oven?