Arseus Dental wants to promote Novux, an innovative CAD/CAM solution, to dental laboratories and dentists.
D’M&S developed a complete brand design including logo, and devised a concept that accentuates the collaboration between Arseus and its customers.
Arseus Novux gives dental labs a helping hand
With Novux, Arseus Dental – a service provider for the dental sector – has developed a new CAD/CAM solution for dental laboratories and dentists. D’M&S designed the Novux logo and created the communication style.
“The concept was based on the children’s game ‘cat’s cradle’, where two or more people makes shapes with a piece of string and pass it to each other.”
Arseus likes making things easy for ‘dental professionals’ and thanks to the its new Novux technology, dental technician labs can form now on decide for themselves what structures (for false teeth, prosthesis, etc.) they contract out to third parties and what they keep in their own lab. In order to inform them of this (and to persuade them), Arseus called on D’M&S.