The aim of AlphaCredit is to allow people to buy a new car or motorcycle without having to worry too much. This is why it offers financing that can be done and dusted directly with the dealer – which is to everyone’s advantage. The buyer receives a tailored loan quickly and easily from their trusted car or motorcycle dealer, without having to pay a visit to the bank. For the sellers themselves, this means an extra service (and a greater chance of signing a contract more quickly). And of course for AlphaCredit, it is an appealing channel for generating more business – a real win-win situation.

On wheels

In order to better publicise this benefits, D’M&S created a highly effective concept. The slogan “Enjoy a hassle-free loan” immediately made it clear that a car or motorcycle loan didn’t have to be a millstone round your neck – but quite the contrary. This message was further reinforced by the dynamic image of drivers who, thanks to AlphaCredit, are in an extremely comfortable position. In short, with AlphaCredit everything for (literally) runs on wheels.