Users of social network sites tend naturally to form groups and identify themselves as a fan of this or that TV series, band, party, organisation or whatever. Talking about a brand there can yield a positive return. Look at it as an online form of word-of-mouth advertising. But to really do well you have to observe a few rules. For instance, you must not be pushy on social networks, you have to be on the same wavelength as the target group, keep to the point, present your message open and honestly – without reeking of commerce.

Social media users are now aware who they are dealing with. They have a sixth sense. So we work cautiously and intelligently to set up a viral marketing strategy. We create YouTube-like film clips, launch a cool microsite, send a catchy mailshot, develop interactive games and apps and so on. In this way we attract the attention and ‘infect’ the target group with your message. And we increase your chance of success. As surely as the recipients download the message and send it to their friends. Creativity, originality and openness are the key.